I saw this video a number of months ago and wanted to share it, as it does such a great job of stating exactly what is wrong with social media when there is no thought put into its use.
If your municipality, non-profit organization, project team, community group or whatever is about to launch a new communication or outreach initiative that uses the latest web 2.0 tools, be sure to at least ask "Why?", "What?", "How?", and "Who for?".
If you can't come up with really good answers for these questions, then maybe the next question should be WTF?