tag:blogger.com,1999:blog-2007697545340496514.post1857647533433747720..comments2023-10-20T05:06:35.238-07:00Comments on Civic Blogger: What is it Worth to You? The Value of Online Video to Your Organizationrob voigthttp://www.blogger.com/profile/08085350577070607971noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-2007697545340496514.post-57787749146870243532009-02-17T09:14:00.000-08:002009-02-17T09:14:00.000-08:00Nice piece with specific results noted, which I ap...Nice piece with specific results noted, which I appreciate. I'm developing the communications plan for a campus master plan update and want to utilize online/interactive tools to engage people who can't make it to live meetings.<BR/><BR/>Did you undertake any communications aimed at driving eyeballs? We worked to drive views of something on YouTube (tracked all results possible). What worked best in our case, with some interested stakeholders in the target audience mix:<BR/><BR/>1) Direct email appeal to people w/a connection to the comment, and email to our own personal contact lists.<BR/><BR/>2) Passive/indirect email: Links in signature line.<BR/><BR/>3) Web page featured links: On the home page, in news release posted online, in internal newsletter posted online/distributed via email<BR/><BR/>@BarbChamberlain<BR/>Director of Communications & Public Affairs<BR/>Washington State University Spokane<BR/>@WSUSpokaneAnonymousnoreply@blogger.com